In 2015, an anonymous user on 4chan’s /r9k/ board set out to dethrone the king of internet memes - PEPE. They dropped a new character with a bold declaration:

"Pepe is dead. I'm replacing him with Yarl."

While Pepe skyrocketed into mainstream internet culture, Yarl remained hidden in the depths of the web.

Still, a dedicated movement refused to let the vision die. They rallied around the original mission to overthrow Pepe—and from the shadows, the Cult of Anonymous Yarlers was born.

Now, Yarl is finally stepping into the spotlight to finish what was started and claim his throne in the meme rankings of Ethereum.